Events | SP Jain School of Global Management

Can lab-grown diamonds redefine the meaning of luxury?

Written by S P Jain Blog | Apr 28, 2026, 5:45:00 PM

Weddings, anniversaries, milestone celebrations. Diamonds have long had a calendar of their own, making appearances when the occasion is grand enough. But who decided that a diamond needs an invitation to be worn?

Vaibhav Karnavat, Founder - House of Quadri challenged this very idea during a session with SP Jain Global's Global Luxury Goods & Services Management (MGLuxM) students on April 28, 2026.

The conversation explored how lab-grown diamonds are changing the luxury landscape and making people rethink familiar ideas about rarity, value and ownership. Drawing on themes from the Netflix documentary Nothing Lasts Forever, students examined how technology and changing consumer preferences are challenging traditional notions of what makes a diamond desirable. The discussion also brought up the idea of 'cost per wear' and how consumers are increasingly looking at jewellery as something to enjoy every day rather than save for special occasions.

But how does a lab-grown diamond come to life? Students got a closer look at the process, from the initial diamond seed to the growing, cutting and polishing stages. They also learnt why transparency and certification matter, and how details such as cut, clarity and a unique report number help establish the identity of each stone.

The conversation then moved beyond the familiar round solitaire. House of Quadri introduced students to distinctive cuts such as Marquise, Cushion and Asscher, showing how design choices can set a brand apart and give customers more ways to express their individuality.

For aspiring luxury professionals, the session offered more than an introduction to a changing category of jewellery. It provided a closer look at how innovation can reshape an established luxury market, how brands can respond to evolving customer expectations, and why craftsmanship, transparency and personal expression continue to matter.

It also left students with an interesting thought: if luxury is something to be enjoyed, why should diamonds be reserved for the rarest days of our lives?