Paris - long celebrated as the epicenter of fashion, art, and luxury, became a living classroom for Global Luxury Goods & Services Management (MGLuxM) Batch 16 students from 12th January 2026. Over several days, the students explored iconic landmarks and renowned maisons, immersing themselves in the heritage, craftsmanship, and storytelling that define the world of luxury.
Day 1: Dior Galerie - The world of Dior
The journey began at the Dior Galerie in Paris, where students explored the story and evolution of the House of Dior. Surrounded by couture pieces, original sketches, archival photographs, and immersive displays, they saw how creativity, craftsmanship, and storytelling come together to define a luxury brand. The visit offered a close look at how Dior preserves its heritage while creating experiences that connect deeply with people.
Day 2: Fragonard Musée du Parfum - Exploring French perfumery
The visit continued at the Fragonard Musée du Parfum, where students explored the world of French perfumery, surrounded by distillation tools, raw ingredients, and curated displays. They learned how perfumes are composed with top, heart, and base notes, and saw how art, science, and storytelling combine to create luxury fragrances that engage the senses and leave a lasting impression.
Day 3: Champagne Houses of Reims - Crafting liquid luxury
The journey continued in Reims, where students explored the renowned Lanson and Pommery Champagne Houses. At Lanson, they observed the entire process—from grape selection to fermentation, aging, and bottling gaining insight into the care that ensures every bottle meets the highest standards.
At Pommery, historic cellars came alive with curated art installations, revealing how heritage, creativity, and storytelling transform it into a luxurious experience. The visit highlighted the seamless blend of tradition and craftsmanship that defines luxury.
Day 4: The Al Thani Collection - Mastery in gemstones
The tour concluded with a visit to The Al Thani Collection at Hôtel de la Marine, where students explored an extraordinary selection of jewellery, diamonds, and royal ornaments. From iconic Cartier pieces to Indian royal jewels and historic crowns, each creation told a story of heritage, artistry, and craftsmanship. The visit highlighted how rarity, provenance, and skill define luxury in high jewellery, leaving students with a lasting appreciation for its cultural and timeless significance.
Reflections on the learning journey
This study tour positioned Paris not just as the capital of fashion, but as an open textbook of luxury. Across these visits, the MGLuxM students saw how luxury is a complete experience, where artistry, heritage, and storytelling are as important as the product itself. From couture and fragrances to champagne and fine jewellery, they explored how craftsmanship, creativity, and storytelling create experiences that engage the senses and inspire loyalty.