SP Jain in the News | SP Jain School of Global Management

Why experiences are becoming the new expression of luxury

Written by Dr Suchismita Das | Jul 3, 2026, 7:15:00 AM

 Luxury today is not just about a five-star address, a rare product, or a premium experience—it is about the stories we create the emotions we evoke, and the memories that stay with us.

 In an article for ET HospitalityWorld, Smita Jain, Program Director - The Global Luxury Goods & Services Management (MGLuxM) and The Hospitality Business Leadership (HBL), SP Jain Global, explores how hospitality, education, and wellness are coming together to redefine the future of luxury. 

 Smita Jain (Program Director - MGLuxM & HBL)


She highlights how today’s luxury consumers are looking beyond exclusivity and indulgence, seeking experiences that inspire, nurture, and add meaning to their lives. From wellness retreats and cultural discoveries to personalised journeys, luxury is increasingly becoming about moments of growth and connection.

Smita also discusses how this shift is transforming hospitality education, with future leaders needing to understand not just service excellence, but also consumer emotions, changing lifestyles, sustainability, and the art of creating experiences that people remember long after they leave.

To read the full article, please click here.