SP JAIN'S EVENTS

What makes a luxury brand memorable? Beyond the product itself, it is often the story, craftsmanship and culture behind it. This was one of the key ideas the MGLuxM students explored during a masterclass with Anurag Tyagi, former Country Manager at Dior, at SP Jain Global on June 10, 2026.

Topics: Luxury Management, Industry insights, Masterclass, Luxury Industry, Brand Storytelling, Guest Lecture

What can you do with a sheet of metal? You can shape it, hammer it, give it texture, or turn it into something that tells a story. 

Topics: Luxury Management, Industry insights, Experiential Learning, Luxury Experiences, Craftsmanship, Indian Art & Culture

Diamonds have always been about more than the stone itself. Rarity, heritage, craftsmanship and the stories surrounding them have all shaped their place in luxury. But as consumer preferences change, so does the conversation around value.

Topics: Luxury Management, Industry insights, Experiential Learning, Luxury Experiences, Craftsmanship, Indian Art & Culture