Walk into almost any luxury perfume store and you’ll hear the same story: fine fragrance began in France.
But during a session at SP Jain Global with Batch 18 students of the Global Luxury Goods & Services Management (MGLuxM) program, master perfumer Pranav Kapoor challenged that idea in the very first few minutes.
Topics: Industry Speakers, Experiential Learning, Luxury Branding, MGLuxM Program, Heritage Craft, Global Luxury Industry, Cultural Storytelling, Perfumery