As part of our Master in Global Luxury Goods & Services Management (MGLuxM) program at S P Jain Global, our batch had the incredible opportunity to visit the Audi showroom in Mumbai.
Topics: Student Life & Experiences, MGLuxM, Global Luxury Goods & Services Management Program
Luxury brands are all about their heritage, quality craftsmanship, finesse and most importantly possess an air of exclusivity. For decades now these brands have thrived on their prestige and have been extra conscious of the fact that their narrative and storytelling is controlled and guided by them, especially when it comes to marketing. So how is that this scenario has taken a complete U-turn? And why are these brands now consciously entering into this new age of influencer marketing?
Topics: Thought Leadership, MGLuxM, Global Luxury Goods & Services Management Program
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