Blogs

Luxury brands are all about their heritage, quality craftsmanship, finesse and most importantly possess an air of exclusivity. For decades now these brands have thrived on their prestige and have been extra conscious of the fact that their narrative and storytelling is controlled and guided by them, especially when it comes to marketing. So how is that this scenario has taken a complete U-turn? And why are these brands now consciously entering into this new age of influencer marketing?

Topics: Thought Leadership, MGLuxM, Global Luxury Goods & Services Management Program

 

The creative flair blossoms when it is given an appropriate podium to fine-tune the skills. Some of the finest luxury brands in the world are the product of such pools of talents. The luxury industry of goods and services has emerged as a lucrative market and its omnipresence can be felt in every part of the world. The industry has seen many smaller brands vying to keep their heads above water since the fatal blow of the global recession. However, one market segment continued to thrive nonchalantly and that is ‘luxury’. The awareness and demand for luxury management degree to build a career in luxury brand management are experiencing an evident spike in India as well.

Topics: Thought Leadership, Global Luxury Goods & Services Management Program

A growing number of consumers are using smartphones as their primary means of online access today. The digital model that used to take the desktop as the center stage from search engine to social media, video, is now taken over by the mobile platform.

Topics: Thought Leadership, Global Luxury Goods & Services Management Program

Most people have grown up listening to the story of the hare and turtle. It is a fable about a race between two animals who could not have been more mismatched in terms of speed and agility – on one side is a hare which is renowned for being lightning quick on its feet, and on the other side is a turtle, a animal that has the unfortunate distinction of being the slowest animal on four feet.

Topics: Global Family Managed Business, Thought Leadership

Most people have grown up listening to the story of the hare and turtle. 

Topics: Global Family Managed Business, Thought Leadership

A young man, not very interested in the ‘boring, traditional’ family business, decided to strike out on his own and take up a job in a trendy tech company. Now his reasoning was that he would earn only around 25 thousand here, but at least he would be part of a trendy corporate culture, and hang out with the ‘cool’ crowd. So he started work, and with the first salary he got, decided to take his entire family out to dinner. His father had painstakingly built up the family business, and had been dreaming of passing it on to his son, dreams which were now dashed. Nevertheless, he put on a smile and went along, seeing how proud his son was to be taking out his family for a treat, with money that he and he alone had earned.

Topics: Global Family Managed Business, Thought Leadership, Faculty Insights

One of the constant refrains we get to hear from heads of business families nowadays is that there is no ‘fun’ in the business anymore. These gentlemen, typically in their late 40s or 50s, talk nostalgically about the ‘good old days’ when there was easy money, fun, excitement, and a sense of adventure in doing business, which is just not there anymore. Now what do they mean when they say this? They are actually referring to all the problems they are facing in running their business, whether it is ‘recession’, not getting good employees, or clients not paying up on time etc.

Topics: Global Family Managed Business, Thought Leadership

One very important parameter of negotiation is psychology. Whenever two sides negotiate, it is never two individuals, and never two organizations, but always two psychologies. The psychological mindset of an individual is extremely important in a negotiation.

Topics: Global Family Managed Business, Thought Leadership

One of the biggest confusing words, along with Negotiation, is Bargaining. Some authors have defined bargaining as being synonymous with negotiation. However, I always tell my GFMB class at SP Jain how bargaining is very different from negotiation.

Topics: Global Family Managed Business, Thought Leadership

As a negotiator, I am sure you would have always thought that the outcome of every deal should be in your favour. Well, there is nothing wrong to think that way, but there is a gap between expectation and reality.

Topics: Global Family Managed Business, Thought Leadership