While many are seduced by the mystique world of luxury, not many know that it was one of the last industries to arrive at the e-commerce party. Brands were initially hesitant, fearing that online mass access would dilute their exclusivity and the unique in-store experience that defines luxury shopping.
Topics: Thought Leadership, Faculty Insights, Global Luxury Goods & Services Management Program, Luxury Business Education, Luxury Marketing
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Gen Z has rendered the digital nomad approach of the millennials as redundant and quickly metamorphosed into the digital native moths fluttering into the far ends of the virtual world. As mentors and educators, it is our responsibility to integrate digital fulcrums into their learning to make it a safe space.
Topics: Luxury Management, Thought Leadership, Faculty Insights, MGLuxM, Global Luxury Goods & Services Management Program
Having worked in public relations for almost 25 years, I have witnessed a drastic change in how brands communicate. The stake of consumers has transformed from passive bystanders to active participants, especially since the emergence of social media in the mid-noughties.
Topics: Luxury Management, Global Luxury Goods & Services Management Program
As per BBC, Generation Z, or Gen-Z — those born roughly between 1995 and 2009 — today account for up to 27 per cent of the global workforce. As a former faculty for the Global Luxury Goods & Services Management (MGLuxM) program at SP Jain Global, I spent hundreds of hours interacting, imparting, and learning from this dynamic would-be workforce.
Topics: Luxury Management, Thought Leadership, Global Luxury Goods & Services Management Program
Reflecting on my journey at SP Jain School of Global Management, where I pursued my Master’s in Luxury Brand Management, I am overwhelmed with gratitude and pride. My time there was not just about gaining academic credentials but about truly transforming into a global professional.
Topics: Alumni Stories, Global Luxury Goods & Services Management Program
Think of your favourite food, imagine being in a place with endless variations of that same dish. Overwhelming, right? Similarly, in today’s digital age, we have free access to abundant online information; choosing the right path—whether it’s your favourite meal or your career—can feel daunting.
Topics: Thought Leadership, Faculty Insights, Global Luxury Goods & Services Management Program
As part of our Master in Global Luxury Goods & Services Management (MGLuxM) program at S P Jain Global, our batch had the incredible opportunity to visit the Audi showroom in Mumbai.
Topics: Student Life & Experiences, MGLuxM, Global Luxury Goods & Services Management Program
Creativity is contagious and that holds true for Mahesh Punjabi, our Global FMB alumnus, and a leading luxury interior designer from Mumbai. Coming from a business family, Mahesh was bit by the design bug and soon ventured out of his father’s business to make a mark of his own with Mahesh Punjabi Associates (MPA) Mumbai.
Topics: Student Life & Experiences, Alumni Stories, Global Luxury Goods & Services Management Program
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