Blogs

Having worked in public relations for almost 25 years, I have witnessed a drastic change in how brands communicate. The stake of consumers has transformed from passive bystanders to active participants, especially since the emergence of social media in the mid-noughties. 

Topics: Luxury Management, Global Luxury Goods & Services Management Program

As per BBC, Generation Z, or Gen-Z — those born roughly between 1995 and 2009 — today account for up to 27 per cent of the global workforce. As a former faculty for the Global Luxury Goods & Services Management (MGLuxM) program at SP Jain Global, I spent hundreds of hours interacting, imparting, and learning from this dynamic would-be workforce. 

Topics: Luxury Management, Thought Leadership, Global Luxury Goods & Services Management Program

Reflecting on my journey at SP Jain School of Global Management, where I pursued my Master’s in Luxury Brand Management, I am overwhelmed with gratitude and pride. My time there was not just about gaining academic credentials but about truly transforming into a global professional.

Topics: Alumni Stories, Global Luxury Goods & Services Management Program

Think of your favourite food, imagine being in a place with endless variations of that same dish. Overwhelming, right? Similarly, in today’s digital age, we have free access to abundant online information; choosing the right path—whether it’s your favourite meal or your career—can feel daunting. 

Topics: Thought Leadership, Faculty Insights, Global Luxury Goods & Services Management Program

As part of our Master in Global Luxury Goods & Services Management (MGLuxM) program at S P Jain Global, our batch had the incredible opportunity to visit the Audi showroom in Mumbai. 

Topics: Student Life & Experiences, MGLuxM, Global Luxury Goods & Services Management Program

Topics: Alumni Stories, MGLuxM, Global Luxury Goods & Services Management Program

Topics: Alumni Stories, MGLuxM, Global Luxury Goods & Services Management Program

Creativity is contagious and that holds true for Mahesh Punjabi, our Global FMB alumnus, and a leading luxury interior designer from Mumbai. Coming from a business family, Mahesh was bit by the design bug and soon ventured out of his father’s business to make a mark of his own with Mahesh Punjabi Associates (MPA) Mumbai.

Topics: Student Life & Experiences, Alumni Stories, Global Luxury Goods & Services Management Program

At SP Jain, we believe that the skills you gain in your classroom are of little value unless you know how to apply them in the real world. Internships and live industry projects not only enhance classroom learning, but also allow students to test out their interests and develop long-term career plans. This is one of the main reasons why all the students of SP Jain’s Master of Global Luxury Management (MGLuxM) take up a mandatory 2-month internship or live project towards the end of their program, graduating with in-depth knowledge and expertise about the luxury industry.

Topics: Student Life & Experiences, Alumni Stories, Global Luxury Goods & Services Management Program

Luxury brands are all about their heritage, quality craftsmanship, finesse and most importantly possess an air of exclusivity. For decades now these brands have thrived on their prestige and have been extra conscious of the fact that their narrative and storytelling is controlled and guided by them, especially when it comes to marketing. So how is that this scenario has taken a complete U-turn? And why are these brands now consciously entering into this new age of influencer marketing?

Topics: Thought Leadership, MGLuxM, Global Luxury Goods & Services Management Program