When does a painting become a luxury worth millions? What makes certain works highly sought after by collectors, while others become defining pieces in luxury spaces? Students of SP Jain Global’s Global Luxury Goods & Services Management (MGLuxM) program explored these questions at the third edition of ShowKeen, curated by AstaGuru Auction House.

The exhibition offered students a closer look at modern and contemporary Indian art through a guided walkthrough led by Anandita Bhardwaj, Content Expert at AstaGuru. The curated collection showcased diverse artistic styles and perspectives across generations, giving students an opportunity to see how Indian art has evolved over time.

Beyond appreciating the artworks, students explored what can make a painting valuable, from an artist’s reputation and the work’s significance to its appeal among collectors. The experience offered a glimpse into how art moves beyond creative expression to become a sought-after collectible.

The exhibition was followed by two power panel discussions that explored the connection between art, business and luxury living.
The first discussion, ‘Modern Masters: Why They Still Define the Market’, examined why the works of established artists continue to attract collectors. Students gained insights into what influences demand for artworks, how collectors assess their value, and why certain artists retain their appeal across generations.

The second panel, ‘Art in Luxury Living’, explored how art can do more than decorate a space. Students learnt how carefully chosen artworks can reflect personal taste, shape the character of a room and bring distinction to luxury interiors. The discussion highlighted how art can become an integral part of the luxury living experience.

From understanding what influences an artwork’s value to exploring its place in luxury interiors, ShowKeen gave students a broader perspective on how art connects creativity, collecting and lifestyle. The experience offered a closer look at the many factors that shape the way art is valued, sought after and enjoyed.