What does it take to build a luxury brand from scratch? For the MGLuxM Batch 17, a session with Arjunvir Gujral, the owner of Arjunvir Gujral Design Studio offered firsthand insights into this journey, blending creativity, strategy, and resilience.

December 16, 2025 | by SP Jain News Desk
What does it take to build a luxury brand from scratch? For the MGLuxM Batch 17, a session with Arjunvir Gujral, the owner of Arjunvir Gujral Design Studio offered firsthand insights into this journey, blending creativity, strategy, and resilience.
What does it take to build a luxury brand from scratch? For the MGLuxM Batch 17, a session with Arjunvir Gujral, the owner of Arjunvir Gujral Design Studio offered firsthand insights into this journey, blending creativity, strategy, and resilience.
Arjunvir shared his personal story of starting a luxury furniture brand and navigating the ups and downs of entrepreneurship. He spoke candidly about the early challenges, the uncertainties, and how discovering his true passion in design became the compass for his decisions. For students, this was a chance to see beyond textbooks and understand the grit, patience, and commitment required to make a vision real.
One story that resonated deeply was about the individual who helped him build his dream team. It highlighted an important lesson: behind every strong brand are people who share a vision and trust each other. Students reflected on how teamwork, belief, and collaboration are as crucial as creativity in building a lasting business.
The session concluded with a showcase of the studio’s products. Students experienced the intricate craftsmanship and innovative design firsthand, gaining a tangible understanding of how luxury is conceptualised and executed.
Guest sessions like these are invaluable for MGLuxM students. They offer real-world insights, inspire new ways of thinking, and show how lessons in entrepreneurship, creativity, and resilience can directly shape their future careers in luxury management.
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