Global Luxury Goods & Services Management (MGLuxM) program's Batch 14 students recently visited an Audi showroom, an automobile brand celebrated for its innovation, luxury, and engineering expertise. During their visit they had a chance to learn about Audi's journey from its early days as an automotive innovator to its status as a global leader in luxury vehicles.

A key highlight of this visit was a detailed presentation on the company’s marketing strategies. They gained an understanding of how Audi leverages cutting-edge technology in both its marketing and product development. The focus on sustainability and technological advancements was a key takeaway. The discussion covered Audi's approaches to digital marketing, customer engagement, and the integration of innovative features designed to appeal to a discerning international clientele.

Additionally, students were treated to exclusive viewing of some of Audi's top models available in-store. This included an appreciation for the luxurious and high-performance aspects of models like the Audi RS series and Audi A8.

Overall, the Audi visit was an invaluable experience for the students, providing insights into what makes Audi a symbol of automotive excellence. The knowledge gained about the brand's history, marketing strategies, and product lineup will undoubtedly inspire future leaders in the luxury automobile sector.